Shortly after the Apple announced the iPhone price drops, shy of 10 weeks of its release, many iPhone early adopters express their outrage. This is one PR nightmare for Apple. Dropping the iPhone price so early does punish Apple’s loyal fans. Apple discussion board was flooded with disgusts by iPhone early adopters regarding the price drop. In the same fashion, Apple Support and Apple Store were flooded with the same complaints.
Today, Steve Jobs is taking the charge in the iPhone price drop damage control. Apple posts an open letter from Steve Jobs to iPhone owners (read: iPhone early adopters).
http://www.apple.com/hotnews/openiphoneletter/
In essence, Apple will be issuing $100 store credit for each iPhone purchased at a full price at Apple or AT&T stores. The $100 credit is good toward any purchases made on any Apple Stores or Apple Online Store.
More details on how to get the store credits will be posted on Apple website.