The short story:
- Apple did not have any press releases on Monday September 16, 2013; no mentions of iPhone 5c pre-order numbers.
- Wall Street violently reacts, AAPL down.
- Tech Press hoped that iPhone 5c pre-sell numbers to be abysmal.
The reality is that Apple had no plans to announce iPhone 5c pre-order numbers by itself. However, Apple has a plan to announce the combined numbers of iPhone 5s and iPhone 5c sold during their first weekend sale numbers. That’s two birds with one Apple press release.
(Apple) don’t want competitors to know the breakdown of 5C/5S sales. If we get a sales number announcement from Apple, it’ll come next week, after the 5S goes on sale for a weekend, and the figure announced will be that of all new iPhones sold. I bet.
I came to the same conclusion when I read and heard about AAPL shares taking a dive for not disclosing iPhone 5c first weekend pre-sale numbers.
The anti-Apple crowd are tearing through the turnstiles in full force, once again.