Apple CarPlay

Apple rebrands “iOS in the Car” as “CarPlay“.

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From Apple Press Release:

GENEVA―March 3, 2014―Apple® today announced that leading auto manufacturers are rolling out CarPlay, the smarter, safer and more fun way to use iPhone® in the car. CarPlay gives iPhone users an incredibly intuitive way to make calls, use Maps, listen to music and access messages with just a word or a touch. Users can easily control CarPlay from the car’s native interface or just push-and-hold the voice control button on the steering wheel to activate Siri® without distraction. Vehicles from Ferrari, Mercedes-Benz and Volvo will premiere CarPlay to their drivers this week, while additional auto manufacturers bringing CarPlay to their drivers down the road include BMW Group, Ford, General Motors, Honda, Hyundai Motor Company, Jaguar Land Rover, Kia Motors, Mitsubishi Motors, Nissan Motor Company, PSA Peugeot Citroën, Subaru, Suzuki and Toyota Motor Corp.

Apple CarPlay

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I don’t see Mazda on that list and that is such a disappointment to me. I drive a 2014 Mazda 3 which in my humble opinion has an unreliable Infotainment System. I wish that Mazda would offer software crossgrade to Apple CarPlay.

Should you have further inquires about your 2014 Mazda 3 and Mazda 6, contact Mazda Connect team at (800) 430-0153. Ask them politely to consider adding Apple CarPlay support to your favorite Mazda cars.

Apple Hires Angela Ahrendts as Senior Vice President of Retail and Online Stores

From Apple PR:

CUPERTINO, California—October 14, 2013—Apple® today announced that Angela Ahrendts, CEO of Burberry, will be joining Apple in a newly created position, as a senior vice president and member of our executive team, reporting to CEO Tim Cook.

Back in September 2013, Apple gave Burberry several units of iPhone 5s ahead of its release date to capture Spring/Summer 2014 Runway Show. In hindsight, Apple must have been considering Angela Ahrendts as its new retail chief for a while.

Interestingly, TechCrunch’s Josh Constine mentioned both Apple and Burberry in one article.

Burberry was able to save itself by hiring a new CEO, Angela Ahrendts, who led an effort to buy back 23 of its licenses and fight counterfeiters.

It seems that Angela Ahrendts is the right person to take on the title Apple Senior Vice President of Retail and Online Stores.

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