Tag: MCX

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Wrong Analogy

CurrentC-960x540

MCX CEO Dekkers Davidson told The Verge regarding CurrentC exclusivity:

I would observe parenthetically that I don’t think too many people complained when Apple went to market with the exclusive that you could only buy it at AT&T, which was the case for a while, and I think that was a reasonable business decision that Apple made, and they did what was in their best interest, and while Verizon customers may have been disappointed, they has made a choice as well.

That’s a wrong analogy, Dek!

Sure, when iPhone was first launched, it became an AT&T exclusive in the United States until January 2011. But AT&T did not stop selling other phones.

At this point, it is hard to believe any statements from MCX.

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Complicated and Convoluted

CurrentC Mobile App

Complicated and convoluted are the current C-words.

According to The New York Times:

The problem is that under the terms of their MCX contractual agreement, they are not supposed to accept competing mobile payments products like Apple Pay, according to multiple retailers involved with MCX, who spoke on the condition of anonymity. If these retailers break their contracts, they will face steep fines for doing so, these people said.

Target who is a member of Merchant Customer Exchange (MCX) is not taking Apple Pay at its 1,801 stores in the United States and 133 stores in Canada. Interestingly, Target is taking Apple Pay as payment method in its iOS App.

Apple Pay Apps

Target offers REDcard® which gives everyday 5% discount on almost everything in its stores in exchange for the customer’s information (nytimes.com).

CurrentC looks like the digital counterpart of Target REDcard® but with a really clunky implementation (techcrunch.com).

currentc-payment

Are those QR-codes?

Reminds me of this collection of “Pictures of People Scanning QR-Codes” (via Daring Fireball).

Apparently CurrentC is the common enemy that spawn a union between Android and iOS users on Reddit. Thread 1 | Thread 2

CurrentC, a c-word, which is both complicated and convoluted.