New Product Week from Apple.

Apple is expected to release some products following its Fiscal Year 2011 Third Quarter Results Conference Call. The earnings call is scheduled on Tuesday, July 19, 2011, 2:00 p.m. PDT/5:00 p.m. EDT.

Mac OS X Lion is expected to make its public debut later this week. Analysts are calling for new MacBook Air, Mac Pro and Mac Mini release following Mac OS X Lion. Apple has seeded Mac OS X Lion to Developers and begun approving Lion compatible apps on Mac App Store.

Our sources had been adamant that Lion would see its public debut by Friday, July 22, 2011.

OSX Lion is going Golden Master.

According to sources unfamiliar with anti-matter, Mac OS X Lion has reached the Golden Master state. Public release will follow roughly in the next two weeks. Mac OS X Lion will be distributed through Mac App Store.

Final Cut Pro X, give it some time to grow up.

One conversation with fellow editors today was about Final Cut Pro X. Some hates it and some loves it. Give it some time for Apple to add features to Final Cut Pro X.

One person feels strongly about it.

By the way, how do you pronounce the “X” in Final Cut Pro X?

Is it “ten” as in Roman Numeral or “ex” as in extortion?

Apple releases Final Cut Pro X through Mac App Store.

Apple releases Final Cut Pro X for $299.99. It is a 1.33 GB download through Mac App Store. Motion 5 (1.09 GB) and Compressor 4 (261 MB) are available separately for $49.99 each.

Final Cut Pro X is compatible with Mac OS X Snow Leopard (10.6.7) and Mac OS X Lion on Mac with 64-bit Processor (Core 2 Duo or higher).

UPDATE:
Run Software Updates after Final Cut Pro X, Motion and Compressor are installed. Apple is pushing:

  • Motion Supplemental Content
  • ProApps QuickTime codecs
  • Final Cut Pro X Supplemental Content