Two Birds With One Apple Press Release

The short story:

  • Apple did not have any press releases on Monday September 16, 2013; no mentions of iPhone 5c pre-order numbers.
  • Wall Street violently reacts, AAPL down.
  • Tech Press hoped that iPhone 5c pre-sell numbers to be abysmal.

The reality is that Apple had no plans to announce iPhone 5c pre-order numbers by itself. However, Apple has a plan to announce the combined numbers of iPhone 5s and iPhone 5c sold during their first weekend sale numbers. That’s two birds with one Apple press release.

John Gruber bets:

(Apple) don’t want competitors to know the breakdown of 5C/5S sales. If we get a sales number announcement from Apple, it’ll come next week, after the 5S goes on sale for a weekend, and the figure announced will be that of all new iPhones sold. I bet.

I came to the same conclusion when I read and heard about AAPL shares taking a dive for not disclosing iPhone 5c first weekend pre-sale numbers.

The anti-Apple crowd are tearing through the turnstiles in full force, once again.

Apple Press Info iPhone 5s and iPhone 5c

 

 

Apple, iOS 7, iPhone 5s and iPhone 5c.

From September 10, 2013 Apple announcement.

iOS 7

iOS 7 will be available as a free software update starting on Wednesday, September 18 for iPhone 4 and later, iPad 2 and later, iPad mini and iPod touch (fifth generation). Some features may not be available on all products.

iOS-7-iPAd-mini

iOS-7-iPhone

Apple has seeded iOS 7 GM Build 11A465 to Developers as of Noon September 10, 2013.

iOS 7 GM Seeded

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iPhone 5c

CUPERTINO, California—September 10, 2013—Apple® today introduced iPhone® 5c, featuring an all-new design, packed with incredible features in five gorgeous colors—blue, green, pink, yellow and white. iPhone 5c is built on a foundation of features people know and love like the beautiful 4-inch Retina® display, blazing fast performance of the A6 chip, and the 8 megapixel iSight® camera—all while delivering great battery life. iPhone 5c comes with more LTE bands than any other smartphone in the world, a new FaceTime® HD camera, and iOS 7, the most significant iOS update since the original iPhone.

…….

iPhone 5c will be available in the US, Australia, Canada, China, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK on Friday, September 20, and customers can pre-order their iPhone 5c beginning Friday, September 13.

iPhone-5c

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iPhone 5s

CUPERTINO, California—September 10, 2013—Apple® today announced iPhone® 5s, the most forward-thinking iPhone yet, featuring an all-new A7 chip, making iPhone 5s the world’s first smartphone with 64-bit desktop-class architecture for blazing fast performance in the palm of your hand. iPhone 5s redefines the best smartphone experience in the world with amazing new features all packed into a remarkable thin and light design, including an all-new 8 megapixel iSight® camera with True Tone flash and introducing Touch ID™, an innovative way to simply and securely unlock your phone with just the touch of a finger. iPhone 5s comes with iOS 7, the most significant iOS update since the original iPhone, engineered for 64-bit technology and featuring hundreds of great new features, including Control Center, Notification Center, improved Multitasking, AirDrop®, enhanced Photos, Safari®, Siri® and iTunes Radio℠.

…….

iPhone 5s will be available in the US, Australia, Canada, China, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK on Friday, September 20.

iPhone-5s

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In addition to that, Apple will be bundling iMovie, iPhoto, Keynote, Numbers and Pages with each and every new iOS 7 device.