Shell Gas Station really wants customer to try their Car Wash

With electronic boards, gas station can change fuel prices at anytime. This particular Shell Gas Station has some interesting pricing strategy, and this is not the first time I spotted the pricing.

Unleaded Fuel Pricing with & without car wash.

$7.119/gallon of regular unleaded fuel which is more expensive than its “Plus” & “Premium” counterparts. But if customers also pay for car wash, the price is 5.749/gallon of regular unleaded fuel.

Year Over Year, from 2013 to 2018

The year 2018 has been one of the toughest year for one small business. Based on the statistic gathered from 2013, business was generally increasing Year-over-Year. Earnings on year 2017 was better than any previous years only to find a 25% drop in 2018.

According to customers randomly surveyed, they were stocking-up in 2017 fearing price increase in 2018. This somewhat contributed to higher revenues in 2017.

Based on the chart, year 2018 revenues were close to year 2013 when this statistic were first recorded. One difference is in the year 2013, sales were increasing in the last quarter of the year. In the last quarter of 2018, sales were dropping by 37% on average each month compared to 2017.

It is still unclear how 2019 would fare as there are a lot of uncertainties that would contribute to customers’ spending habit.