I often judge an article by the way its headline was written. Compare the following headlines:
The first headline sounds intelligent and interesting.
The second headline sounds sensationalistic and negative. The ALL CAPS on headline does not look appealing either.
The first headline is from a post at GigaOM and the second is from Fast Company.
From my observations, sites like Fast Company, VentureBeat, RedWrite, The Next Web and Mashable are in the same league; with link-baity headlines, logic-impaired and often non-factual.


Another examples of headlines:
- Apple finds some iPhone 5 units have battery problems, opens replacement program (9to5Mac)
- Apple is Replacing Some iPhone 5 Batteries for Free (The Next Web)
- Apple’s new replacement program will fix the bad battery in your iPhone 5 (Cult of Mac)
One of these headlines is unlike the other.
