Spring Forward

Hey, why the clock is one hour faster? I think I just lost an hour.

Oh, it’s the Daylight Saving Time already.

I gotta go to sleep, but not before I adjusted the clocks in the house one hour ahead.

  • Microwave, check.
  • Stove, check.
  • Wall clock, check.
  • Grandfather clock…… I don’t have a Grandfather clock.
  • Digital SLR Camera? Oh, it’s automatically adjusting the clock.
  • The clock in the cars…… I’ll do it when I actually get some sleep.

OK, I’m going to bed!

I forgot about that leap day.

One thing I just remembered today about one year warranty. One year is defined as 365 days. So if you bought an iPad 2 on March 11th, 2011 the one year warranty expires on March 9th, 2012.

Luckily AppleCare Customer Service Representative is so nice to help me register the AppleCare agreement that I purchased months ago. I just forgot to register it or even to keep the receipt.

Thanks AppleCare.

What Would Apple Do?

Apple, with Tim Cook at the helm has just announced its latest iPad on march 7th, 2012. As always, any Apple announcement is followed with cheers from the die-hard fans and criticism from the detractors.

A few criticisms on the iPad announcement hone in on the naming of the iPad, the slogan and the color of Apple log at the announcement. It all can be summarized into one sentence:

Steve Jobs would never approve this.

Seriously?

How do they know?

Do they actually performed some kind of seance to communicate to the late Apple co-founder and get his definite opinion? Maybe they hired a psychic named Shawn Spencer, thinking that he’s a real psychic.

During Steve Jobs memorial service at Apple headquarter in Cupertino, Tim Cook said:

Among his last advice he had for me, and for all of you, was to never ask what he would do. “Just do what’s right,”

It is irrelevant if Steve Jobs would approve or disapprove what the new iPad name is. Apple is doing what they think is right.

Pundits are disappointed because it is not iPad 3 or iPad HD.

It seems like a joke, but there are several pundits who are insinuating that Apple is on the road to ruin because it is not iPad 3 or iPad HD. The sad part is that these pundits are getting paid to write such nonsense. It is the same situation when Apple opted to use the moniker iPhone 4S instead of the much expected iPhone 5.

It is funny how these same pundits did not criticize the ridiculous naming system from other phone makers.

There is no need give these over-paid logic-impaired some page hit, thus I opted not to link to them. It is pretty easy to search for them.

It has always been simply called iPhone.

Has everyone forgotten that the iPhone has always been simply called “iPhone”?

Marketing-wise, there are:

  • iPhone
  • iPhone 3G
  • iPhone 3GS
  • iPhone 4
  • iPhone 4S

Of all the 5 generations of iPhone, every single one of them has simply “iPhone” printed on the back. No “iPhone 3G”, “iPhone 3GS”, “iPhone 4” or “iPhone 4S”. Apple sees iPhone and iPad as a long term business. It doesn’t feel right to have some numbers attached to a product name. “iPhone 12” looks and sounds ugly. Historically Apple has been naming its product with a single name with some added descriptions. Of course there are exceptions to the rules such as PowerBook G4. The iMac bears the same name since its first introduction back in 1998. It went through several redesigns but still retains the same name. Apple TV is another example. Totally different product between the first and the second generation but carry the same name.

The next iPhone may have the nickname iPhone LTE or even iPhone 4G LTE to differentiate its new feature. When it’s actually released, one name will be printed on the back: iPhone.

All in the name.

Apple is doing away with the numbering on iPad, much sooner than the iPhone. “The new iPad” as Apple would call it at today’s event just like it is introduced at Apple’s home page. A few days ago I wrote:

Apple is that kind of company who would not call the next iPad by the name iPad 3.

My source always said “the next iPad” instead of the much-assumed moniker “iPad 3”. I then knew that Apple will drop the numbering on the iPad and iPhone. I had similar conversation regarding the next iPhone. Many kept asking me about “iPhone 5” which is actually iPhone 4S. I told them that there will be no iPhone with “iPhone 5” moniker. I firmly believed that the next iPhone will simply be called “iPhone”.

One thing I got wrong on today’s event, is the usage of “Retina Display” term. Back in December 2011, I truly believe that Apple would not call the new iPad display a Retina Display. Then again, my source never once used the term “Retina Display” in lieu of high resolution display.

Come Fall 2012, I will find out if I was fed the correct information on the next iPhone; maybe Apple will simply market it as “The new iPhone”.