{"id":11704,"date":"2014-08-30T13:57:00","date_gmt":"2014-08-30T20:57:00","guid":{"rendered":"http:\/\/37prime.wordpress.com\/2014\/08\/31\/judge-an-article-by-its-headline\/"},"modified":"2014-08-30T13:57:00","modified_gmt":"2014-08-30T20:57:00","slug":"judge-an-article-by-its-headline","status":"publish","type":"post","link":"https:\/\/37prime.com\/news\/2014\/08\/30\/judge-an-article-by-its-headline\/","title":{"rendered":"Judge an Article by Its Headline."},"content":{"rendered":"<p>I often judge an article by the way its headline was written. Compare the following headlines:<\/p>\n<ul>\n<li>Research shows that if you remove anonymity, you won&#8217;t hear from most of your readers<\/li>\n<li>\n<p>SURVEY CONFIRMS: MOST TROLLS WOULD SHUT UP IF FORCED TO USE THEIR REAL IDENTITIES<\/p>\n<\/li>\n<\/ul>\n<p>The first headline sounds intelligent and interesting.<br \/>The second headline sounds sensationalistic and negative. The ALL CAPS on headline does not look appealing either.<\/p>\n<p>The first headline is from a post at GigaOM and the second is from Fast Company.<\/p>\n<p>From my observations, sites like Fast Company, VentureBeat, RedWrite, The Next Web and Mashable are in the same league; with\u00a0link-baity\u00a0headlines, logic-impaired and often non-factual.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14396\" src=\"http:\/\/37prime.com\/news\/wp-content\/uploads\/2014\/08\/IMG_0890.png\" alt=\"GigaOM Headline on Anonymity\" width=\"640\" height=\"1136\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14397\" src=\"http:\/\/37prime.com\/news\/wp-content\/uploads\/2014\/08\/IMG_0891.png\" alt=\"Fast Company Headline on Anonymity\" width=\"640\" height=\"1136\" \/><\/p>\n<p>Another examples of headlines:<\/p>\n<ul>\n<li>Apple finds some iPhone 5 units have battery problems, opens replacement program (9to5Mac)<\/li>\n<li>Apple is Replacing Some iPhone 5 Batteries for Free (The Next Web)<\/li>\n<li>Apple&#8217;s new replacement program will fix the bad battery in your iPhone 5 (Cult of Mac)<\/li>\n<\/ul>\n<p>One of these headlines is unlike the other.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14398\" src=\"http:\/\/37prime.com\/news\/wp-content\/uploads\/2014\/08\/IMG_0853.png\" alt=\"Apple iPhone 5 Battery Replacement Program, Three Headlines\" width=\"640\" height=\"1136\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I often judge an article by the way its headline was written. Compare the following headlines: Research shows that if you remove anonymity, you won&#8217;t hear from most of your readers SURVEY CONFIRMS: MOST TROLLS WOULD SHUT UP IF FORCED TO USE THEIR REAL IDENTITIES The first headline sounds intelligent and interesting.The second headline sounds &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/37prime.com\/news\/2014\/08\/30\/judge-an-article-by-its-headline\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Judge an Article by Its Headline.&#8221;<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4],"tags":[],"class_list":["post-11704","post","type-post","status-publish","format-standard","hentry","category-news"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pcNtU-32M","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/37prime.com\/news\/wp-json\/wp\/v2\/posts\/11704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/37prime.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/37prime.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/37prime.com\/news\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/37prime.com\/news\/wp-json\/wp\/v2\/comments?post=11704"}],"version-history":[{"count":0,"href":"https:\/\/37prime.com\/news\/wp-json\/wp\/v2\/posts\/11704\/revisions"}],"wp:attachment":[{"href":"https:\/\/37prime.com\/news\/wp-json\/wp\/v2\/media?parent=11704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/37prime.com\/news\/wp-json\/wp\/v2\/categories?post=11704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/37prime.com\/news\/wp-json\/wp\/v2\/tags?post=11704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}